Tokyo Metro’s Shinjuku Promenade has become the latest hotspot for fans of I Love Binge Eating! Mochizuki-san (ドカ食いダイスキ！もちづきさん). To celebrate the release of this popular manga’s first volume on October 29, a sprawling 12-meter-long peel-off ad has taken over the metro area, running from November 4 to 10. Fans are treated to a fun homage of one of the series’ most iconic scenes, where Mochizuki cleverly hides her late-night snack haul behind shredded cabbage packs, now represented in the ad by 360 life-size “shredded cabbage” packages.
Why I Love Binge Eating! Mochizuki-san (ドカ食いダイスキ！もちづきさん) is the Talk of Tokyo
This eye-catching ad brings the spirit of I Love Binge Eating! Mochizuki-san (ドカ食いダイスキ！もちづきさん) to life, showcasing Mikoto Mochizuki’s contrasting personalities: her relaxed, innocent demeanor and her fierce dedication to food. Fans peeling back each “cabbage” flyer discover her expressions in full force, a clever nod to the humor and depth of this binge-eating heroine. The campaign celebrates her quirky yet relatable love for food, making it a must-visit attraction for manga lovers and curious commuters.
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